Generating and evaluating business ideas - determine if ideas will work and understand potential customers and able to indeatify the products and services to the people.
Creating value to customers :
- Customization or personalization ( bookmark, shoes, tees )
- Product bundling ( 1 masks cost 60cent, buy 2 for $1 )
- Repacking or modify existing products
-Handmade/limited editon products ( jewellery, customization of glass tubes with names )



Marketing and visual merchandising - 4 'P's ( Product, Price, Promotion and Place ),
marketing strategies to be taliored to target segments and customers.
Understand the customers, know the needs of them ( example purpose of visit : by passing? special visit? purpose of purchase : self? family? friends? )
Advertising strageties such as online posters and demonstrations.
Products positioned must be visible , attractive and attention seeking.



Accounting and Investory Management - More customers = More business = More profit.
Visual merchandising factors : balance, emphasis and rhythm.
Purpose of accounting is to communication financial information to interested parties to
carry out nesessary action.
Financial statements : balance sheet and profit and loss.
Type of cost : fixed/variable/semi variable and the markup cost of the product.